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  /  Focus Projects   /  Vintage design for Roman flagship store

Vintage design for Roman flagship store

Milan and Shanghai-based Vudafieri-Saverino Partners have designed the Delvaux Roma, in Rome. The client brief was to design the flagship store of this Belgian luxury brand, in Rome, blending the spirit of an ancient Roman house with an ironic and modern twist.

Located in a historic building in the Piazza San Lorenzo, Lucina, the Domus Romana, or typical Roman house of upper-class Romans in ancient Rome, is the motif of the 135 sq. m. flagship store. Requiring a balance between the boutique and this traditional layout, the design is divided between the atrium (entrance), tablinum (living room), peristilum (the inner courtyard) and the triclinum (formal dining room). The entrance floor is done in Travertino Navona marble in a lozenge pattern with brass inserts.

The customer is welcomed into the first two rooms of the ‘domus’: the atrium and the tablinum, where a rare, original Venini chandelier stands out. The chandelier is made of 500 hanging glass rods in the shape of Fiocco di Neve, and illuminates a wooden sculpted and painted Italian gaming table from the 17th century. Accessories from the Delvaux collection are arranged around the rooms, recalling a modern Domus Romana. A pale gold patina on the interior walls by the artist Filippo Falaguasta emanates warmth. The shopping experience continues in the Triclinum, the dining room, which has been revamped into a VIP room. Guests are welcomed with vintage sofas and armchairs upholstered in grey velvet and a 1950s FontanaArte coffee table.